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This was amusingly demonstrated in a famous experiment (Simons and Chabris, 1999) in which participants were asked to watch a film of two teams passing a basketball and count the number of passes made by the white team. They were asked to ignore the players dressed in black. During the film, a person dressed in a gorilla suit crosses the field of play, chest-thumping along the way for a period of nine seconds. Across a very large sample of participants (many thousands) in the experiment, about half did not notice anything unusual, and were extremely surprised when told of the sequence. The counting task, plus the instruction to ignore one of the teams has required all their attention, to the exclusion of a substantial potential stimulus. https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1586092860708-LKT675VPMVB5PKJTGIFH/Box%2B3.jpg Why we still need to talk about Unconscious Bias https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1586092620286-5E3MJHYRS6RZM1LFFO0L/Box%2B2.jpg Why we still need to talk about Unconscious Bias https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1579636310968-Y47AX08WAKOR3B2F2NSR/Screenshot.jpg Why we still need to talk about Unconscious Bias Box 4 https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1586091971604-KRJB0MZ35R49UOE2G4I3/Box+1.jpg Why we still need to talk about Unconscious Bias https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1586184436131-7GYSQN73N4USHDH4OFZ6/Box+7.jpg Why we still need to talk about Unconscious Bias https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1579637066804-331F3YB2VFHMMY3IZMRP/Screenshot%2B2020-01-10%2B21.25.15%2Bcopy.jpg Why we still need to talk about Unconscious Bias Box 6 - Ridley Stroop’s classic visual priming study shows the power of priming in reverse… It takes longer to read the words on the first line because they are incongruent with the colours. The words on the second line have no relationship with colours, making it easier to read them out. https://www.thehumananalyticsproject.com/privacy-policy daily 0.75 2020-02-05 https://www.thehumananalyticsproject.com/podcast daily 0.75 2021-01-04 https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1592811935698-2HYJ6VGQJH6WTM9RSMJX/bias-in-ai-956192492-1536x1536.jpg Podcast https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1602238317670-FAL8F3G9BFWP6KKCBAT1/1578931636116.png Podcast https://www.thehumananalyticsproject.com/can-you-think-yourself-well-pt1 daily 0.75 2020-09-16 https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/1596816003912-XJ984L376PGCK9813B6O/Picture+1.png Can You Think Yourself Well? 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Part III – Does therapy work? https://www.thehumananalyticsproject.com/short-reads daily 0.75 2021-02-05 https://www.thehumananalyticsproject.com/long-reads daily 0.75 2021-02-05 https://www.thehumananalyticsproject.com/can-you-think-yourself-well daily 0.75 2021-03-07 https://www.thehumananalyticsproject.com/unconscious-bias daily 0.75 2021-03-07 https://www.thehumananalyticsproject.com/narcissism-in-practice-pt-1 daily 0.75 2021-11-10 https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/3656e64e-9c0b-42b1-8d4c-19736f5c13c9/Screenshot+2021-11-10+at+10.23.46.png Narcissism in Practice - Pt l - What do we know about Narcissism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/4b4bd884-19d7-4264-a3fd-8fc855c2cf6a/Screenshot+2021-11-10+at+10.18.42.jpg Narcissism in Practice - Pt l - What do we know about Narcissism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehumananalyticsproject.com/narcissism-in-practice daily 0.75 2021-11-10 https://www.thehumananalyticsproject.com/narcissism-in-practice-pt-2 daily 0.75 2022-02-07 https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/ae26b463-d82f-489e-9fcf-1fa068a4caa3/key%2Bpassword%2Bunlock%2Bicon-1320190937666084898_512.png Narcissism in Practice - Pt II - Portrayal & Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1cd79639c60c5e6a1b0f1f/da3f579d-7cf3-46b4-b767-d97cbdffc5e7/809295_info_512x512.png Narcissism in Practice - Pt II - Portrayal & Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference.